The worsening environmental situation, unbalanced diet, constant stress, frequent illnesses, and other negative factors make many people ponder how to preserve their health, youth, and beauty. An increasing number of consumers are paying special attention to a healthy lifestyle, physical activity, diets, dietary supplements, and skincare cosmetics.
Hair care cosmetics manufacturing is experiencing rapid growth, particularly in recent times. The range of available products is expanding every year, as is the demand for such cosmetics. The condition of one’s hair depends on various factors, such as genetic traits, dietary habits, stress, and even sleep patterns. Therefore, consumers now seek to improve not only the external appearance but also the overall health of their hair. They pay attention to the composition of products, manufacturing technologies, product sustainability, and its quality.
This market situation motivates many entrepreneurs to start their own business in hair care cosmetics manufacturing. You can realise such an idea through several avenues, such as establishing your own production from scratch or seeking assistance from a contract manufacturer specialising in private label cosmetics.
Regardless of the path you choose, you must pay attention to numerous details, understand the fundamental technological processes, and be familiar with the raw materials used. Meticulous planning at each stage will help create a high-quality and commercially successful cosmetic product for hair care.
Fundamentals of Hair Care Cosmetics Manufacturing
There are several classifications of hair care cosmetics, with one of the most important criteria being your target audience.
Depending on who your product is intended for, hair cosmetics can fall into these categories:
- Mass-market: The most common type of cosmetic products, designed for a wide audience. Prices for such hair care products are quite affordable, allowing them to reach a broad market segment. Such cosmetics can be sold almost anywhere, from niche stores to large hypermarkets.
- Mid-market: These hair care cosmetics are slightly more expensive but can still be distributed through various sales channels. Successfully selling products in this segment requires a significant focus on promotion and marketing strategies.
- Selective hair care cosmetics: This premium-class cosmetic category stands out with its more natural composition, quality raw materials, innovative production technologies, prestigious packaging, and a smaller target audience. The prices of such products are significantly higher, and they are typically sold in elite niche stores.
- Professional cosmetics: Most commonly used in beauty salons, these products are characterised by a high concentration of active ingredients, allowing for visible results in improving hair condition in a short time.
- Cosmeceuticals: This category of hair care cosmetics possesses therapeutic and preventive properties. Manufacturers of such products must pay special attention to safety, hypoallergenicity, and product non-toxicity. Unlike other types of hair care cosmetics, cosmeceuticals can be sold in pharmacies.
Of course, there are other parameters by which hair care cosmetics can be distinguished: texture, composition, and purpose. For instance, based on the last parameter, hair care products can be created for moisturising, promoting growth, adding shine, increasing hair density, or addressing issues like breakage, oiliness, or dandruff.
One of the key factors for the success of any of these types of products is the raw materials used in hair care cosmetics manufacturing. For example, you can use:
- Essential oils
- Mineral salts and oxides
- Plant, vegetable, fruit, and berry extracts
- Natural and synthetic preservatives
- Aqueous or oily bases
However, keep in mind that if you position your cosmetic product as natural and organic, the raw materials used must meet higher requirements and standards.
Creating Hair Care Products: Ingredients and Formulation
The creation of any hair cosmetic product begins with the development of the formulation and the selection of ingredients. The unique formula of the product can later serve as a significant competitive advantage, and therefore, this stage should receive special attention.
To develop the formulation of a quality, effective, and safe product, you can choose one of the following paths:
- Create the formula independently if you possess the necessary education, knowledge, experience, and expertise.
- Seek assistance from a technologist who has relevant experience in formulating cosmetic products.
- Entrust the formulation development to a contract hair care cosmetics manufacturing company, which will be the basis for creating the product.
- Utilise an existing recipe from the range of products available under a private label.
However, formulating the formula alone will not bring success if you use subpar ingredients. Here are several criteria to consider when selecting raw materials:
Documentation: You have the right to request documents and certificates from the supplier that confirm the quality and safety of the raw materials.
Price-to-Quality Ratio: Compare offers from multiple suppliers and choose raw materials that offer the best price-to-quality ratio. The final result and the product’s success depend on this, so it is best not to skimp on ingredients.
Origin: Nowadays, consumers increasingly prefer products that do not use synthetic emulsifiers, colourants, flavourings, and preservatives. Therefore, choose natural origin raw materials.
Purpose: Ensure that the raw materials used are suitable for the intended purpose of the hair cosmetic product. For example, various oils can be used for a hair mask against dryness, while ingredients containing biotin and vitamin B are suitable for hair strengthening.
Supplier Reputation: Research information about the raw material supplier online and read reviews from other customers to ensure their reputation and reliability.
But perhaps the main criterion for selecting raw materials is the type of product being produced. Thus, shampoos often contain sulphates, as they help cleanse the scalp from impurities. In addition to shampoos, the following products are popular among consumers:
- Hair conditioners
- Serums, and other products
Once the ingredients for the future cosmetic product are chosen, testing is necessary. This stage is very important, as you must ensure the effectiveness, safety, and stability of the product being produced.
The process of Hair Care Product Manufacturing
The process of hair care cosmetics manufacturing can be quite complex and multi-stage. There are several common technologies that can be used in the production of such products.
- Mixing is one of the most frequently employed technological processes. Ingredients need to be blended in accordance with the formulated recipe to create a uniform mass. If ingredients of both water-based and oily nature are used in production, emulsification is required to mix them.
- Heat treatment is necessary for some ingredients. This helps activate the beneficial properties of certain components, purify the raw materials from microbes, and stabilise the resulting mass.
- Hydrolysis is the process of breaking down chemical compounds through the interaction of product components with water. This aids in splitting molecules into smaller parts, enhancing the cosmetic product’s ability to penetrate deep into the scalp and hair follicles.
- Extraction is the technology used to extract useful substances from plants, fruits, vegetables, berries, or other natural ingredients. It is often employed in hair care cosmetics manufacturing, particularly in the creation of shampoos, masks, conditioners, and essential oils.
- Stabilisation involves cooling the obtained mass. Stabilisation helps preserve the beneficial properties of the cosmetic product, achieve a more uniform texture, and ensure product stability.
Once all the technological processes specified in the recipe are completed, it is time to package and label the product.
Packaging and Labelling in Hair Care Cosmetics Manufacturing
Packaging is the face of a product, and as such, it has a significant impact on many aspects. To create a product that complies with all legal requirements and gains popularity among consumers, it is essential to consider the following packaging parameters:
- Branding Style: Design the packaging in advance, including the brand’s colour palette, font style, and graphics. The product should possess visual appeal and uniqueness. Ensure that all information on the packaging is legible, including the product name and labelling.
- Positioning: The external appearance of the packaging should align with the brand’s values and positioning. For instance, bright colours and cartoon characters may be suitable for packaging children’s hair care products, while pastel tones and a more restrained design are appropriate for premium-class cosmetics.
- Size and Shape: Packaging considerations should extend beyond design to factors such as shape, size, material, and usability. These parameters often depend on the type of cosmetic product. Shampoos and conditioners are commonly packaged in plastic bottles, while masks and scrubs are better stored in jars, and small glass bottles work well for serums.
- Product Integrity: Product integrity is a critical criterion as packaging serves not only a marketing function but also protects the product. To ensure cosmetics’ safety, packaging must be airtight, preventing premature spoilage and exposure to the surrounding environment.
- Labelling requirements may vary between countries, but typically, packaging should include product name, list of all ingredients, usage instructions, precautions, expiry date, volume, manufacturer’s details, and quality certifications.
Quality Assurance and Compliance with Regulations in Hair Care Cosmetics Manufacturing
Quality and safety are fundamental criteria without which the legal sale of cosmetics is nearly impossible. Therefore, any hair care cosmetics manufacturing process must adhere to universally accepted rules and standards, ensuring the product’s harmlessness to consumers. These standards may vary depending on the legislative framework in different countries, so it is essential to seek the guidance of experienced lawyers before commencing production.
Begin with product registration and obtaining a licence for trading in cosmetic products. If you are collaborating with a contract manufacturer, make sure they adhere to Good Manufacturing Practices (GMP), which cover sanitation, product safety, reporting, traceability, and storage.
To confirm the safety and effectiveness of a cosmetic product before mass production, it is imperative to conduct laboratory testing and sample testing. Pay attention to preservative levels, microbiological safety, and other parameters.
To validate compliance with all quality standards and product legality, you will need to obtain relevant certifications, such as ISO 9001 or ISO 22716. In some countries, the sale of cosmetics may also require a compliance declaration, animal testing reports, laboratory reports, and results of clinical trials.
Hair care cosmetics manufacturing is a complex, multi-stage, and responsible process where every detail matters. To create a high-quality, safe, and effective product, you need to consider the raw materials and production technologies used. Ensure you acquire all certifications that confirm compliance with legal and production standards, and it is advisable to seek assistance from experienced lawyers.
Commercial success and product popularity also depend on its visual appeal, so pay attention to packaging design and usability. By approaching each stage with diligence, you can create hair care cosmetics that will enjoy significant demand among consumers.